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The WISOR team consist of several experienced partners and sub partners all with 
many years of working 
experience from around the globe.  


Contact Henrik Herman

Internationalization Strategies

Companies considering exporting have to take numerous strategic decisions. At WISOR we assist you in the strategic making and decision making with focus on: 

  1. Market entry strategies

  2. Target market strategies,

  3. Timing strategies

  4. Allocation strategies

  5. Coordination strategies.

We have extensive experience with exports and with a solid international network, we can provide sparring from the initial stages all the way to market access. Our project model can be quickly adapted to your company, and therefore we deliver the right strategy with relevant products, services or market knowledge.

WISOR have worked and applied many different Danish and Nordics funding options and we advice and assist in funding for different projects where it will be relevant. We also have extensive knowledge working with EKF, IFU, NOPEF and other larger funding institutions.

WISOR's experienced project managers can assist or take over your internationalization processes within:


  1. Evaluation and planning of market opportunities and start-up

  2. Target groups and market analysis - The analysis shows the market potential and earnings opportunities for your company

  3. Market development - get your product or service to a specific market

  4. Start-up / Identification - local partner / distributor, own company or JV

  5. Product customization and service - Market requirements, application and aftersale

  6. Budget and funding options - product, project and application

  7. Supply chain and logistics - Outsourcing, collection and import regulations



Download our Danish presentation on Innovate in the Nordics - Scale in China

The development of the Chinese healthcare and life sciences industry calls for more international companies that can ensure that quality healthcare is delivered to China’s massive population. To get market access and "reduce time to market" collaboration between local companies, international companies and the authorities will be inevitable.


Pharmaceuticals, medical devices and distribution in China’s healthcare and life sciences are booming and to secure both Danish and Nordic companies market access, WISOR and Nordic Times Innovation have decided to establish a "Nordic Life Science Platform" in close cooperation with the Boao Lecheng International Medical Pilot Zone located in Hainan Province.


WISOR and Nordic Times Innovation will assist and advise the Nordic Life science sector, and our experts will guide companies through the complex establishment procedures and offer market advice and support in the constantly changing and everchanging regulatory environment and provide a secure and safe feeling for the companies for them to establish a foreign entity in Hainan assisted by our local experts and partners.

What we offer

Expert advise and local Danish assistance with China set-up, foreign investment, IPR, business structure and start-up/operations with access to a  soft-landing platform for Nordic Life Sciences in Hainan to open China’s "difficult-to-penetrate" medical sector.

Nordic Companies tap into:

A "Special Health Zone" in Hainan to support the growing Chinese medical market (and treatment demand) by offering preferential policies that will allow Hainan Boao Lecheng to register, import, develop, promote and sell medical devices, technology and pharmaceuticals that are not present in mainland China today.

Hainan Incentives

  • Access to growth capital via Nordic and Chinese investors to boost scale-up in China.

  • "Fast entry to market". 7-day fast track registration.

  • Facilitate trade and investment (Joint Venture)

  • Incentives policies as zero tariff, low tax rate and simplified tax system

  • Distribution partners to assist scale-up

Investor and venture partners

As part of the China establish plan we pitch the Danish companies for several local partners and investors. Our main partner is the Hainan Health Fund established in order to invest in Nordic companies entering Hainan.

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